Magicycle is a company that prides themselves on their balance between quality and affordability, filling a hole in the market and creating a buzz among eBike riders everywhere. They hit the ground running in 2022 with the Fat Tire Cruiser, a sturdy mountain bike that became instantly popular. It remains the basis for the designs that followed, like the Ocelot, which, like the original, features a colorful LCD display, long-lasting battery, sleek frame, and extra torque. Recently, the company has revealed their latest model, the Deer ebike SUV.
The Deer SUV carries a resemblance to the Cruise, but brings forth an array of new developments as well. The full suspension bike is fully equipped to ride across various terrains. It claims 80+ miles of range, allowing users to take the scenic route, and 96 Nm of torque, propelling riders up tougher climbs and faster across stretches of open road. Further, the MagiCycle Deer is equipped with hydraulic disc brakes for a swift and gentle stop, and its hydraulic coil suspension maximizes comfort and control on any surface, from mountainous terrain to city streets. On top of this, the bike features a brightly lit LCD screen to display information, a 53 tooth chainring to eliminate much-reviled “ghost pedaling” and cruise control which, similarly to a car, allows the rider to set a speed by engaging the throttle, setting the pace, and holding it for 8 seconds, freeing up the right hand.
Above all, Magicycle’s biggest draw is their attention to quality control, which they clearly demonstrate in the new Deer SUV bike. MagiCycle manufactures their own bikes in their own factories giving them full authority over production as well as design, an advantage that many ebike companies do not share.
