The most important thing that sets apart Priority Bicycles is what it offers for the price. The company operates on strategies that include using the highest quality parts, setting up an efficient supply chain, low overhead, and an online business model. 

The founder, Dave, formed the company as a one-stop solution for his friends and other people looking for the perfect eBike. According to him, the eBikes are what he envisions: great looks, simple to ride, comfortable, light, low-maintenance, and affordable. Today, the company provides hassle-free commutes for everyone every day, be it for work or recreation.