The RadTrike represents Rad Power first foray outside of the world of two-wheeled electric vehicles, an all-new product category that blurs the efficiency of a bike with the functionality of a car.
With the RadTrike, Rad Power is going after a largely untapped market: People who want a fun and active way to get around, but may not be fully comfortable riding a traditional electric bike. While the Seattle-based company’s ebikes (including the cargo-hauling RadWagon, the versatile RadRunner, and the trail-friendly RadRover) are popular among young commuters, one its main target customers is actually people over the age of 50. It’s easy to see why the stability and comfort of a trike might be appealing not only to an older cohort, but also riders of different experience levels and physical abilities.
Started as a bootstrapped company in 2007, Rad Power now counts over 600,000 customers globally. Its affordable, utility-driven ebikes, which are sold directly to consumer, are some of the best-selling models in North America.
In fact, after Tesla, there is a good argument to be made that Rad Power has shipped more electric vehicles than any other company in the U.S. Unlike Tesla, what Founder and Chairman MikeRadenbough has accomplished with Rad Power is much closer to what Henry Ford did in the 20th century: Create a fundamentally new paradigm that changes the way we move for the better.
The RadTrike, which is available to pre-order now, costs $2,499 and will begin shipping in January. Below you can learn more about the trike. And head here to watch Radenbaugh talk with our very own Oliver Bruce about Rad’s history, the new RadTrike, and what the future holds for himself and the company.
