Giant Bicycle wants every rider to "unleash their full potential.” They understand that riders bring unique skills, experiences, and challenges to their ride. Founded in 1972, the brand combines a unique blend of innovation, craftsmanship, and premium designs with its bikes. One of the first companies to experiment with lightweight aluminum frames while the rest of the industry was using steel, Giant was also among the first to bring carbon fiber construction to the forefront. They see that each innovation is a key driver in moving the entire industry forward and believe in creating a continually improving experience for their riders. While Giant is excited to see their bikes be first across the finish line in high-speed races, they're equally committed to the journey of discovery as they are the final destination.
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